Promotional Badges

Promotional badges are one of the best tools any marketer has at their disposal. The simple button badge, painted with your logo and distributed for free with every purchase, can wind up just about anywhere - on a jacket, a bag, a hat - it’s great advertising and best of all, it’s your satisfied customers advertising your brand to their friends and colleagues. This is the most effective kind of marketing there is on a budget.

If you can add a kudos factor to your badges, even better.   Make them rewards for a quick competition, or some special promotional day/event/experience and people will wear them because they’re special, ‘limited edition’ and fashionable. By making your promotional badges desirable you increase their effectiveness many times over, and the marketing effect multiplies once people come looking for badges of their own.

As a reminder of your organisation, a badge can work so much better than a business card in many situations. People are less likely to throw it away or lose it, and far more likely to put it somewhere visible where other people will see it too. If you make your design striking, perhaps even a touch mysterious you can harness the power of viral marketing by making people curious about your badges. What do they mean? What do they represent?   The promotional badge is a blank canvass, with enough imagination and entrepreneurial spirit, you can do almost anything with it.

A step up from the button badge, our enamel promotional badges look and feel classy and expensive. We can shape and paint them any way you like using our advanced badge-making technology, so you can create a promotional badge that’s truly unique and one of a kind. Make your enamel badges desirable, and you’ll be amazed at the lengths people will go to get them. Make them rewards for so many purchases, or even free with limited edition products, and those products will not only sell faster, but the people who purchase them will wear your badges and tell their friends about the promotion, increasing your brand awareness and kudos all for the price of a few badges.

If you’re holding or sponsoring an event such as a conference, concert, sporting occasion etc., handing our promotional badges that tie in with the event and also advertise your product or service is a great way to make sure your badges are going to be worn not just for the duration of the event, but for a long time to come as people cherish them as precious memories.

The key to successful promotional badges is making them desirable, meaningful and fashionable. Tick those three boxes and watch your brand take off.