Promotional Lanyards

Amongst the milieu of promotional gifts available; mugs, pens, gift bags etc., one of the most effective is the custom printed promotional lanyard.

Lanyards are essentially just straps, pieces of material used to carry a badge, or a map, compass, camera or other useful item around the neck or wrist.   But it’s precisely because of their functional simplicity that lanyards make such great promotional tools, because their usefulness is inherently tied to whatever they’re carrying, and so long as that object remains useful, the lanyard will remain in place, highly visible around the neck or wrist, or dangling from a belt, or one of the many other creative ways people find to wear them.

If the item being carried is a custom badge representing your company, such as a name badge, a custom lanyard to go along with it really drives home the message that you care about your image and the quality of your service.   It reassures your customers and helps your employees feel like part of a team that has pride and prestige.

If you’re supplying an item that’s likely to be carried around the neck or wrist, or at least in a similar manner, then adding a custom promotional lanyard to the package at a very small additional cost is a fantastic way to promote your brand to the wider world even when the item it’s attached to isn’t in use.   For example, if your company sells MP3 players, you could supply with each one a promotional lanyard featuring your logo and any other relevant information.   Your customer is very likely to use this with their new purchase, wearing it not only then the item is in use, but all day long.   All day long, advertising your organisation, for the price of a simple lanyard.

Promotional lanyards are also very popular at special events, conferences, concerts, football matches etc. when attaching them to tickets, passes, maps, credentials and more can make them part of a special memento that people will want to keep forever.   It might even take pride of place on display in their home, or attached to a bag or other personal item.   This way, you elevate your brand from just another company to a familiar, comforting presence that reminds people of good times.

Associating your brand with other things that people like is one of the best ways to reach new customers, and to increase affection and loyalty towards your brand.   You can do this quite easily and cheaply with one of our custom promotional lanyards.

Simoney lanyards are made with only the best quality materials, and printed using our advanced screen printing techniques for stunning results.   Alternatively you can choose our fine-woven lanyards with your logo actually precision sewn into the material for a touch of class that will last forever.   Or for complicated designs with lots of colours, we use dye sublimation to produce bright, vivid lanyards that really stand out in a crowd.